Yet another physical-digital-warehouse-experiment-type-thing. Definitely a genre of its own now. But when they’re done well, they’re fun. So who cares?
The appeal of these things is that someone bothered to go to all that effort to create something extravagant. Their life-span is short, I’m sure, but they probably do the trick.
As one of the commentators on the YouTube page says: “this would be awesome for advertising.” Yes. Yes it would be.
Tags: ads

very cool. good spy.