http://nowincolour.com/2009/11/series-vs-serials/ andy whitlock's grubby blog Sat, 05 May 2012 18:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://nowincolour.com/2009/11/series-vs-serials/comment-page-1/#comment-107 links for 2009-11-17 » deea // supermagnet Wed, 18 Nov 2009 07:03:39 +0000 http://nowincolour.com/?p=515#comment-107 [...] series vs serials « now in colour Most brand comms is played out like a series; a series of mini campaigns, each of which is quickly forgotten. Long term value is ignored in favour of short term results. Even “big ideas” are ditched for a new “big idea” very quickly. The reasons for doing this are clear. I’m more interested in the reasons for not doing it. [...] [...] series vs serials « now in colour Most brand comms is played out like a series; a series of mini campaigns, each of which is quickly forgotten. Long term value is ignored in favour of short term results. Even “big ideas” are ditched for a new “big idea” very quickly. The reasons for doing this are clear. I’m more interested in the reasons for not doing it. [...]

]]> http://nowincolour.com/2009/11/series-vs-serials/comment-page-1/#comment-97 andy Mon, 02 Nov 2009 19:53:33 +0000 http://nowincolour.com/?p=515#comment-97 Thanks Charles. I was trying to find a post of yours to link to actually. One where you talked about a particular brand sticking to its guns for a long time. Couldn't remember the brand or find it though. Thanks Charles. I was trying to find a post of yours to link to actually. One where you talked about a particular brand sticking to its guns for a long time. Couldn’t remember the brand or find it though.

]]> http://nowincolour.com/2009/11/series-vs-serials/comment-page-1/#comment-96 Charles Mon, 02 Nov 2009 18:54:40 +0000 http://nowincolour.com/?p=515#comment-96 Excellent post Andy. Excellent post Andy.

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