The marketing mob will all be banging on about this over the next few weeks. And for good reason. It’s great.
I also imagine everyone will be scrabbling around to give their take on why it’s great; what the formula is. There are lots of obvious things to say about it, I just want to say one thing:
This is one of those ideas that, in a brainstorm, could sound extremely uninspiring: Hey let’s have someone inside a vending machine giving people great stuff. The genius in this idea is in its originators having the vision and imagination to actually picture the experience this could create – and then to excite the client about it. It was a small idea. But one executed with such joy that it may well become a very big thing. Brilliant.
Who did it, anyway?