When your job is (mostly) to create the rigorous thinking that underlies creative decisions, it’s easy to become less fluent at oddness. You were fluent when you were a kid, but now you cling to the comforts of heavily-laden graphs, market-comparisons and emotional ‘territories’.

That’s ok. It’s your job. But I recommend you also take time to think about squirrel fishing. Or rather to not think about it too much at all. In fact, I challenge you to work this squirrel-fishing video into your next powerpoint deck. Use it as a metphor for acquisition, or a product tease. It’ll do everyone some good.

Tags: industry, miscellaneous