I crudely articulated my Creative Strategist role as ‘ideas with purpose’ in a presentation recently. Aside from being a bit wanky and vacuous, it was sort of fine in the circumstances: a quick slide that I elaborated on verbally. Then I saw someone tweet it out of context and I felt a bit sick. It’s an awful, unsatisfactory collection of words. So I think I owe it to myself to do better.
So what is a Creative Strategist?
The first thing to say is that it’s probably lots of different things to different people/agencies. It’s one of many hybrid roles that have popped up to help re-package those of us who don’t fit into the old boxes. With that in mind, the term is simply a transient vehicle to help explain something that is certain to change again.
Anyway, for me, now, these two pictures kind of sum it up:
It will be interesting to see if I still agree with the above in a few months time. Or tomorrow ;)
