Yes, ok the title makes you want to punch me in the face. That’s cool.
Below is one of four presentations I gave in Madrid a couple of weeks ago. Hopefully the title will annoy you less as you read on. Maybe not. Either way, this is the story of how my background in PR and WOM marketing helped shape my attitude and interests concerning digital. Only I’m not interested in ‘digital’. I’m interested in meaningful – and where possible ‘real’ – ideas. Anyway.
