Comments on: You must like me

By: andy

andy — Wed, 16 Jun 2010 15:25:07 +0000

Hi Katie. Yes, quite.
If you make me curious, you’re winning. I’m far more likely to enjoy expressing later that I ‘like’ what I saw if I’m doing it out of free will.

I’m not a ventriloquist’s dummy, so take your hand out my arse. So to speak ;)

By: Katie Fitzgerald

Katie Fitzgerald — Tue, 15 Jun 2010 17:36:53 +0000

Great post.

It’s funny how sharing can be used to replace currency. By liking the Nike spot it is instantly shared to your friends. Some marketers have been really smart about “share currency” (check out the IKEA example: http://news.cnet.com/8301-17852_3-10404937-71.html).

But as it usually goes, some don’t get the implications of what they are asking. If I love Nike, then I don’t care that all of my FB friends will see that I watched the spot. But curiosity doesn’t always connote liking. If someone is curious about what a brand is sharing, but hates the brand and decides it’s not worth the click and share, the brand loses the opportunity to engage because of forced sharing. But no free lunch right? I wonder if there’s a good example of a brand who found an interesting happy medium?

By: Asi

Asi — Tue, 01 Jun 2010 17:02:33 +0000

I’m with you and Tim here. It’s less about the ‘like’ and more about the “you-shout-about-us-to-your-network-in-order-to-get-stuff” that’s is, yes, embryonic but already feels natural in places and hugely annoying in others.

last time i got really pissed off was when Massive Attack did this Twitter films – I just ignored them as I didn’t like the forced sharing.

I guess that just like anything else with brands on the web context and value will be king and queen respectively.

By: Tim

Tim — Tue, 01 Jun 2010 15:13:21 +0000

I don’t like it either. Most users probably don’t realize the power behind that little click. (Spam your friends and sign up for updates) I think it creates a grey area in the whole opt in/out model – Is your news feed a push or pull medium? I think that’s shifting and as you say, people will get exploited to a certain extent while the world catches up.