Poke has made an excellent thing for Orange. I’m allowed to say that because I didn’t work on it. Trumpet: unblown ;)
Glasto Tag is a “deep-zoomable 1.3 gigapixel monster photo of the crowd [at Glastonbury] where people can find and tag themselves and their mates using Facebook”.
The secondary* goal is to set a word record for the most people tagged in an online photo. There are 6.5k tags at the time of writing this.
*The primary goal, of course, was to create something of real value and interest to the people who stood together at Glastonbury, soaking up the Sun and the atmosphere of one of the world’s greatest festivals. Every person in that photo wants to shout “I was there!” and now they can, with a single click. They were part of something then and thanks to GlastoTag, that sense of jubilant togetherness doesn’t have to end. Taggers can also easily befriend people they might have met there through Facebook connect.
GlastoTag is a beautifully simple idea. It asks very little and it gives a lot.
Well done Pokers.
