July 8, 2010

Epic win app

This is genius. Well done Rex:

It builds on thinking I first saw here:

Maybe the next step will be seeing a version that tackles some of this stuff:

Can’t wait to see and try the app.

5 comments tagged: , ,
  • Gill

    Thanks for pointing me towards these links – they were fascinating.

  • Quentin

    VW’s Fun Theory is definitely a nice move towards this! It reminds me of your post on instant gratification. From now on, I guess that “how is the customer rewarded?” should be featured in any decent brief, shouldn’t it?

  • andy

    Hey Quentin. I’d like to think that “what do they get? what do they have to do to get it?” would be the crux of any brief. You might like my presentation on free energy: http://www.slideshare.net/andywhitlock/free-energy :)

  • Quentin

    That’s a brilliant presentation Andy! Thanks. I’ll definitely pass it around!

  • andy

    Thanks Quentin. :) I should correct my previous point too:

    I’d like to think that “what do they get? what do they have to do to get it?” is an ‘important’ part of the brief. The crux should of course be what we want people to do/think. I was talking more about the bargain we strike in our quest to achieve that.