Bizarre samsonite ad at Schipol airport

Copywriter: Samsonite suitcases are REALLY TOUGH – what else is tough?
Art director: Ice hockey players are tough. I saw one kick a puppy once
Copywriter: Imagine if a bunch of ice hockey players were using Samsonite suitcases as hockey sticks! They’re smashing them around on the hard ice but these things are bloody indestructible!
Art director: Whoa! Hang on, that doesn’t really make sense. Maybe we should…
Copywriter: Too late. Emailed it.