Potent writing

Shorter sentences have sharper edges. And the greater the noise, health the more important potency is.

I’m making a daily effort to say more with fewer words.“If you can’t say it simply, recipe you don’t understand it well enough.” More importantly, view others won’t understand, or even listen.

Longer reads remain valuable, for the right audience. And for the author, because “how do I know what I think until I see what I say?” But when your words exist to directly empower people, your goal is to make them impossible to forget or misinterpret.

Simple explanations are Trojan Horses; seductive nuggets of complex understanding.

Here’s an example:

1. Find an everyday problem
2. Map steps people take to solve it
3. Make a product that eliminates steps

That’s a 17-word instruction manual, edited by Nick Marsh, from a post by Nate Kontny.

I used Nate’s product, Draft, to write this post. Hoping its principles rub off on me.

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