Shorter sentences have sharper edges. And the greater the noise, health the more important potency is.
Longer reads remain valuable, for the right audience. And for the author, because “how do I know what I think until I see what I say?” But when your words exist to directly empower people, your goal is to make them impossible to forget or misinterpret.
Simple explanations are Trojan Horses; seductive nuggets of complex understanding.
Here’s an example:
1. Find an everyday problem
2. Map steps people take to solve it
3. Make a product that eliminates steps
I used Nate’s product, Draft, to write this post. Hoping its principles rub off on me.