Making things (happen)

I’ve come to decide that, purchase in our* industry, there are really only two types of useful person: People who make things and people who make things happen.

Of course, a talented few can achieve both. So maybe modes, rather than people.

My personal mission is to always be contributing to one of those two things. And yes, I consider planning and strategy to contribute to making things happen. Otherwise you’re doing it wrong.


*I’m assuming anyone reading this broadly works in either marketing, product development or has a general interest in making things that make a difference.

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