I’ve come to decide that, purchase in our* industry, there are really only two types of useful person: People who make things and people who make things happen.
Of course, a talented few can achieve both. So maybe modes, rather than people.
My personal mission is to always be contributing to one of those two things. And yes, I consider planning and strategy to contribute to making things happen. Otherwise you’re doing it wrong.
*I’m assuming anyone reading this broadly works in either marketing, product development or has a general interest in making things that make a difference.