December 2009
eggwatchers
In December, we had a hack day at Poke. In a nutshell, we had 24 hours to come up with an idea and make it an online reality.
Our team’s idea was to create an egg-timer that served up a Youtube video to match the exact length your egg needed to be boiled for.
Try it out at eggwatchers.com.
December 2009
the teens’ speech
We were briefed to support Barnardo’s ATL campaign: a direct appeal to help disadvantaged children. But people often recoil from charity appeals. We wanted to get them genuinely interested in the bigger conversation, so instead of just creating ads, we wanted to create a cultural artifact; something of real significance.
Given the December campaign period, we decided to give young people a unique opportunity to address the nation in an alternative to the traditional Christmas Day ‘Queen’s Speech‘.
We called it The Teens’ Speech and engaged 13-19 year-olds online and off, from across the UK, using MySpace and YouTube’s superusers to spark interest and input. Further research and debate came together in a blog where adult Britain could follow the journey.
The final film – premiered on the front page of MySpace – was a collection of diverse young opinions and lives, offering the rest of Britain a brutally honest glimpse at the future through the eyes of those destined to inherit and define it. This contextualised Barnardo’s message, highlighting the importance of empowering young people to lead happy, successful lives.
It’s a testament to the credibility and significance of the project that we received nearly 90,000 views for the final film (nearly 200,000 in total) and that Myspace and Facebook gave us front page placements all without media spend at all.
The final film:
October 2009
people projects
People Projects is a Facebook application we made for Orange. The network provider believes that ‘together we can do more’ and wanted to not just say it but show it.
The application is a consumer-friendly project management tool, for use with anything from arranging a barbeque to starting a revolution. Integrating this functionality with existing Facebook tools makes it inherently social, effortlessly hooking into people’s lives and relationships. The tools helps people to recruit help, divvy up tasks and reward people. Useful and fun.
April 2009
campaign unframed
Ad folk in Campaign Magazine tend to look very, very serious in their photos. It’s all a bit much, really. So I thought I would pick out the people that looked most earnest and show a different side to them.
Just a bit of Photoshop silliness, imagining what might be happening beyond the cropped frame. The Flickr set tells a fuller story.
It was a nice touch that Campaign decided to publish my pictures in their magazine and on their website.
June 2008
i feel london
I Feel London is a pet project that started in the summer of 2007. It’s a way to navigate the city by your mood and allows anyone to share places using Google’s My Maps. There’s one for New York and Toronto too.
I created it in six days, using iWeb so it’s really basic, but received a lot of attention. So I’m working (slowly) on I Feel Earth, which you can read more about here. Please get in touch if you’re a back-end developer or designer interested in getting involved.
2002-2007
13 words
13 words is a snapshot of the work I did at The Fish Can Sing, a brand comms agency specialising in experiential, PR and word of mouth stuff. Basically we tried to make interesting things that people would talk and write about.