tagged: ads

Posters with benefits

Friends With Benefits looks like the sort of film I would never watch. Ever. The title, the poster, the actors… everything about it says “Andy, this is NOT for you”.

Then, last night I noticed an amusing detail in the poster. It might not look like a ‘detail’ here (as I type, I realise how blatant it is) but on the buses I’ve seen it flash past on, I didn’t notice it the first six or seven times.

I appreciate gestures like this. It reminds me of the adult touches that appear in children’s programmes like Sesame Street. It says: OK, this is a bit lame and probably not your thing, BUT it’s made by people who are more like you than you think and who want to sprinkle in some less lame stuff.

Just to be clear: I will still NEVER watch this movie. But still.

1 comment tagged: ,

Crazy Japanese kids on McSugar

I don’t really need to say anything do I.

leave a comment tagged: ,

Loaded copy

Saw an ad on a bus the other day. The copy line was:

“Beach read of the summer”

Although simple, it struck me how much information was crammed into those five words; three words if you remove the non-descriptive “of the”.

“Beach read of the summer” implies:

• That it’s a book (read)
• That it’s popular (of the summer)
• And it even tells you where the perfect place to enjoy it is (beach)

Not quite interesting enough to elaborate on. But reminded me that good copy writing isn’t always witty, it can also just be smart, saying a lot with very few words.

Yes, I know it’s Friday night.

leave a comment tagged: ,

Bizarre samsonite ad at Schipol airport


Copywriter: Samsonite suitcases are REALLY TOUGH – what else is tough?
Art director: Ice hockey players are tough. I saw one kick a puppy once
Copywriter: Imagine if a bunch of ice hockey players were using Samsonite suitcases as hockey sticks! They’re smashing them around on the hard ice but these things are bloody indestructible!
Art director: Whoa! Hang on, that doesn’t really make sense. Maybe we should…
Copywriter: Too late. Emailed it.

1 comment tagged: ,

chrome speed tests

I really like this  – along with the other Chrome ads – along with everyone else.

I especially love the wonderful balance they strike between the extravagant-contraption-in-production-studio vernacular and a test that is actually plausible. A joy to watch; curious; fun; sensational and a clear and believable message. Tick, tick, tick etc.

leave a comment tagged: ,

alicia keys on tinternet

Advertising will always involve dramatisation. And it should. But if  traditional, broadcast dramatisation was about ‘showing’, then online dramatisation is about ‘using’. Like this: Alicia Keys using Monster.com to find a blogger.

“Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate.”

This is a perfect example. A pedestrian product (by which I mean valuable in everyday life, rather than sensational) being used for its correct purpose but with an A-list twist. Makes total sense to me. I’m not sure this video CTA feels right though…


Part of the appeal of this campaign is the sense that the tools we use are being used for much more exciting purposes. The above video of Ms Keys will get views, but does it take something away from the core idea? I think it does a little – because the video appeal almost renders the use of Monster unnecessary. Nice stuff, amyway.

Read the full article over at Mashable.

leave a comment tagged: ,

olympic sponsor overload

olympic sponsors
That’s a lot of logos.
Wouldn’t it be quicker to just list the brands not sponsoring the Olympics?

leave a comment tagged: ,

happiness strikes

The marketing mob will all be banging on about this over the next few weeks. And for good reason. It’s great.

I also imagine everyone will be scrabbling around to give their take on why it’s great; what the formula is. There are lots of obvious things to say about it, I just want to say one thing:

This is one of those ideas that, in a brainstorm, could sound extremely uninspiring: Hey let’s have someone inside a vending machine giving people great stuff. The genius in this idea is in its originators having the vision and imagination to actually picture the experience this could create – and then to excite the client about it. It was a small idea. But one executed with such joy that it may well become a very big thing. Brilliant.

Who did it, anyway?

leave a comment tagged: ,

seeing is believing

The following two things reminded me of one another. The first I find meaningful and fascinating. The second I find tacky and uninteresting. And no, it’s not because the second one is an ‘ad’.

leave a comment tagged: , ,

everything matters

I just came across Panasonic’s (new?) tag-line: Everything Matters. I love it. (Although I don’t love their site) It’s charming and relevant to a range of products that encourage the documentation and sharing of one’s experiences.

Then I thought: Hmm. It’s so nice and simple it must have been used before.
And of course it has.

It’s a book.
It’s the slogan for a Christian fellowship.
It’s a web designer’s homepage.

Does it matter? A bit, but not really. I mean, what charming two-word combinations haven’t been used before? It’s probably more annoying for the smaller folk whose ideas will probably end up being associatively swallowed (that’s a two-word combo that doesn’t even make sense) by Panasonic in the long run.

Everything does matter by the way. Yes it does.

leave a comment tagged: ,