Ben did a great presentation at Poke this week about Facebook. It was more interesting than that sentence makes it sound. It was also a bit scary. And exciting, of course. Lots of it made me think of various passages from The Filter Bubble, like:
“personalized filters sever the synapses in that brain. Without knowing it, we may be giving ourselves a kind of global lobotomy instead”
Crikey. Anyway, the thing I came here to mention was to do with Jesus and Poker. They, respectively top the lists of ‘most interactions’ and ‘most likes’ on Facebook. Jesus has fewer likes, but much deeper, more regular interactions from people – and Poker has the most likes, but less regular interactions.
Not that surprising, but they do offer a poetic way to frame a conversation about breadth vs depth of engagement. I shall be using this in meetings very soon: So, do you want to be Poker, or do you want to be Jesus?
(There were far more interesting, technology-focussed things Ben spoke about, but let’s be honest, there are better bloggers out there to cover that stuff)
