tagged: videos

January 7, 2012

Side projects get the centre stage

Tina (Swiss Miss) talks about the importance of side projects.

I am completely with her and always have a side project or two going on myself (biting my lip to not talk about the next one to launch). One of the things I like about side projects is that you end up dealing with more of the creative/production process than you might in your day job (making the assumption that many of you work at agencies).

In my current side project, I am being a designer and a ‘community manager’ and content curator, and writer. I’m not brilliant at all these things, but you learn a lot trying. And you end up respecting the real experts more too.

The Internet loves saving things

Great little behind the scenes from Kickstarter founder, Yancey Strickler. Embed not working for some reason.

Some lovely quotes, my favourite of which is the title of this post. Two more:

“They [the backers of an iPod watch] didn’t just get a watch, they got a story”

“Too much business, not enough passion”

Boiled Frog Syndrome

Boiled Frog Syndrome is based on…

“the premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death.”

I read about it in this book (which is excellent) but lazily took the description from Wikipedia. It’s a concept/metaphor I’ve come across a few times recently, although mostly never named. Watch this truly phenomenal ten-minute talk by Dan Gilbert in which he applies the boiling frog syndrome to global warming as well as explaining other reasons we’re rubbish at tackling the most threatening forces.

1 comment tagged: interesting, psychology, videos